Universal Music Group

HideShow resource information
View mindmap
  • Universal Music Group (The Big Three)
    • audience
      • mainstream audience
        • brings in large profit
      • niche audience
        • reached through subsidiary labels
          • such as Interscope and Decca
          • Long Tail Theory
            • Add up the profits and collectively they could rival The Big Three
      • young digital natives
        • like to be interactive
        • music avaliable on internet mobile phones, films, games and TV
    • promotion and marketing
      • massive global presence
        • distribution
          • Digital copies
            • iTunes
              • launched 2004
              • instant
              • easy
              • iPhone
                • Miniturisation
                • Portability
                • customisable playlists
                  • personalized listening experience
                  • identity and image
          • physical cds and vinyls
            • Long Tail Theory
            • Stockists include HMV and GAME
          • merchandise
          • concert tickets
          • also produce games and movies
            • produced 'Shaun Of The Dead' and the soundtrack for it
            • Guitar Hero
              • features artists on their roster such as The Killers
                • More platforms to feature their artists on
                  • produced 'Shaun Of The Dead' and the soundtrack for it
        • offices in 72 countries
      • Florence + The Machine
        • VEVO
          • UMG is a co-developer alongside Google and Sony
            • synergy
          • Cross media convergence
        • Instagram
        • Twitter
          • Web 2.0
            • Instagram
            • YouTube
            • Facebook
            • VEVO
              • UMG is a co-developer alongside Google and Sony
                • synergy
              • Cross media convergence
            • most efficient way to reach young digital natives
        • YouTube
        • Facebook
    • distribution
      • Digital copies
        • iTunes
          • launched 2004
          • instant
          • easy
          • iPhone
            • Miniturisation
            • Portability
            • customisable playlists
              • personalized listening experience
              • identity and image
      • physical cds and vinyls
        • Long Tail Theory
        • Stockists include HMV and GAME
      • merchandise
      • concert tickets
      • also produce games and movies
        • Guitar Hero
          • features artists on their roster such as The Killers
            • More platforms to feature their artists on
      • illegal downloading
        • Dr Dre sued Napster for it's peer to peer sharing system
          • Napster shut down in July 2001
          • Big payouts to The Big Three
            • Audience out-cry as Big Three keep the money
              • only then they decide to share money with artists affected
      • similar / difference to indie labels
        • Ethos = £
          • Indie's Ethos = Music/Artists
        • 360 marketing
          • due to a lot more funding and support

    Comments

    No comments have yet been made

    Similar Media Studies resources:

    See all Media Studies resources »See all Music Industry resources »