Universal Music Group
- Created by: elizabethhgill
- Created on: 14-05-15 14:38
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- Universal Music Group (The Big Three)
- audience
- mainstream audience
- brings in large profit
- niche audience
- reached through subsidiary labels
- such as Interscope and Decca
- Long Tail Theory
- Add up the profits and collectively they could rival The Big Three
- reached through subsidiary labels
- young digital natives
- like to be interactive
- music avaliable on internet mobile phones, films, games and TV
- mainstream audience
- promotion and marketing
- massive global presence
- distribution
- Digital copies
- iTunes
- launched 2004
- instant
- easy
- iPhone
- Miniturisation
- Portability
- customisable playlists
- personalized listening experience
- identity and image
- iTunes
- physical cds and vinyls
- Long Tail Theory
- Stockists include HMV and GAME
- merchandise
- concert tickets
- also produce games and movies
- produced 'Shaun Of The Dead' and the soundtrack for it
- Guitar Hero
- features artists on their roster such as The Killers
- More platforms to feature their artists on
- produced 'Shaun Of The Dead' and the soundtrack for it
- More platforms to feature their artists on
- features artists on their roster such as The Killers
- Digital copies
- offices in 72 countries
- distribution
- Florence + The Machine
- VEVO
- UMG is a co-developer alongside Google and Sony
- synergy
- Cross media convergence
- UMG is a co-developer alongside Google and Sony
- Twitter
- Web 2.0
- YouTube
- VEVO
- UMG is a co-developer alongside Google and Sony
- synergy
- Cross media convergence
- UMG is a co-developer alongside Google and Sony
- most efficient way to reach young digital natives
- Web 2.0
- YouTube
- VEVO
- massive global presence
- distribution
- Digital copies
- iTunes
- launched 2004
- instant
- easy
- iPhone
- Miniturisation
- Portability
- customisable playlists
- personalized listening experience
- identity and image
- iTunes
- physical cds and vinyls
- Long Tail Theory
- Stockists include HMV and GAME
- merchandise
- concert tickets
- also produce games and movies
- Guitar Hero
- features artists on their roster such as The Killers
- More platforms to feature their artists on
- More platforms to feature their artists on
- features artists on their roster such as The Killers
- Guitar Hero
- Digital copies
- illegal downloading
- Dr Dre sued Napster for it's peer to peer sharing system
- Napster shut down in July 2001
- Big payouts to The Big Three
- Audience out-cry as Big Three keep the money
- only then they decide to share money with artists affected
- Audience out-cry as Big Three keep the money
- Dr Dre sued Napster for it's peer to peer sharing system
- similar / difference to indie labels
- Ethos = £
- Indie's Ethos = Music/Artists
- 360 marketing
- due to a lot more funding and support
- Ethos = £
- audience
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