Unit 2: Marketing (2)
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- Created on: 29-04-15 18:14
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- Unit 2: Marketing
- Market-Led Pricing
- Penetration Pricing
- Charge very low price when new to get interest.
- Loss Leader Pricing
- Price is set below costs. Once established increase the price.
- Price Skimming
- Charge a high price to begin with. Then when established lower price.
- Competitive Pricing
- Charge similar price to other firms.
- Used if price of product help consumers decide whether to buy.
- Penetration Pricing
- Cost-Plus Pricing
- Using a mark up
- Work out how much product costs and add a percentage.
- Using a profit margin
- Work out how much the product costs and increase by margin.
- Used if they are not in price competition with other producers.
- Using a mark up
- Place
- Manufacturer - Wholesaler - Consumer
- Cash and Carry Warehouse.
- Bulk order lower prices.
- Manufacturer - Wholesaler - Retailer - Consumer
- Traditional Route
- Can take a long time to get from manufacture to consumer.
- Manufacturer - Retailer - Consumer
- Manufacturer - Consumer.
- Internet Selling, Mail Order, Telesales.
- Often cheaper but can be more difficult consumers to shop around.
- Manufacturer - Wholesaler - Consumer
- Market-Led Pricing
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