Unit 2
Just make notes
- Created by: zs12
- Created on: 27-05-14 17:28
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- Unit 2
- Marketing
- Place
- Channel of distribution
- Product
- Extension
- Portfolio
- Narrow
- Wide
- Wide vs Narrow
- Wide
- Narrow
- Price
- factors that are considered during business growth for pricing
- Stratgies
- Promotion
- Place
- Business Growth
- Internal
- External
- Why organically grow?
- Why inorganically grow?
- Expanison
- for stakeholder
- Economies of scale
- External
- Internal
- Ltd
- Ltd vs Plc
- Aims and Objective
- People
- Organisational Structures
- Span of control
- Hierachy
- Chain of command
- Delayer
- Chain of command
- Hierachy
- Types of structure
- Tall and thin
- Wide and Flat
- Centralised structure
- Decentralised
- Span of control
- Recruitment
- Internal
- External
- Motivation
- Non- Fiancial
- Financial
- Fringe
- Apprasial
- Training
- Off the job
- On the job
- Induction
- Organisational Structures
- Finance
- Sources
- Profitability
- GPM
- NP
- NPM
- GP
- Liqudity
- Current Ratio
- Assets
- Fixed Assests
- Current Assests
- Fixed Assests
- Assets
- Acid test Ratio
- Liabilites
- Capital
- Current Ratio
- Marketing
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