Unit 2

Just make notes

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  • Created by: zs12
  • Created on: 27-05-14 17:28
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  • Unit 2
    • Marketing
      • Place
        • Channel of distribution
      • Product
        • Extension
        • Portfolio
          • Narrow
            • Wide
              • Wide vs Narrow
      • Price
        • factors that are considered during business growth for pricing
        • Stratgies
      • Promotion
    • Business Growth
      • Internal
      • External
      • Why organically grow?
      • Why inorganically grow?
      • Expanison
        • for stakeholder
      • Economies of scale
        • External
        • Internal
      • Ltd
        • Ltd vs Plc
        • Aims and Objective
    • People
      • Organisational Structures
        • Span of control
          • Hierachy
            • Chain of command
              • Delayer
        • Types of structure
          • Tall and thin
          • Wide and Flat
          • Centralised structure
          • Decentralised
      • Recruitment
        • Internal
        • External
      • Motivation
        • Non- Fiancial
        • Financial
        • Fringe
        • Apprasial
      • Training
        • Off the job
        • On the job
        • Induction
    • Finance
      • Sources
      • Profitability
        • GPM
        • NP
        • NPM
        • GP
      • Liqudity
        • Current Ratio
          • Assets
            • Fixed Assests
              • Current Assests
        • Acid test Ratio
        • Liabilites
        • Capital

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