Unit 1.1.1

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  • Mass Market
    • Mass Market: The market maimed at the general population, so products are sold to all consumers in the same way.
    • Large scale production means economies of scale, so lower average unit costs.
      • Large sales volume means high revenue, to be pumped into R&D
    • Products are all similar, so must be differentiated through marketing, which is expensive
      • Very competitive market


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