- Created by: bethdonovan
- Created on: 13-01-20 10:59
- Mass Market
- Mass Market: The market maimed at the general population, so products are sold to all consumers in the same way.
- Large scale production means economies of scale, so lower average unit costs.
- Large sales volume means high revenue, to be pumped into R&D
- Products are all similar, so must be differentiated through marketing, which is expensive
- Very competitive market