Sociology

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Created by: emilysowerby
Created on: 04-04-17 17:13

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Unit 1 Sociology
- Questionnaire
  - various questions asked to a specific audience to gain required evidence.
- Open Questions
  - questions which can be answered with anything, no set answers.
- Closed questions
  - questions which has set answers provided.
- Trends
  - data which follows a similar pattern
- Standardised questions
  - similar questions which allow results to be easily analysed.
- Response Rate
  - the amount of people who answered the questions give.
- Quantitative Data
  - Data which is numerical and easier to analyse/ compare and spot trends
- Structured interviews
  - an interview with set questions.
- Semi Structured interview
  - an interview which has both preplanned and unplanned questions
- Unstructured Interview
  - an interview with no preset questions
- Focus group
  - a specific group of people are gathered and asked questions on a certain topic.
- Research Population
  - the specific type of group being researched
- Social Desirability
  - a type of response bias that is the tendency of survey respondents to answer questions in a manner that is deemed favourably by others.
- Objective
  - a perspective which is not biased and influenced by emotions
- Subjective
  - a response which may be biased due to emotions or aesthetics.
- Observer effect
  - the idea that people act different when being observed, also known as the HAWTHORNE EFFECT
- Primary research
  - research that has been collected first hand
- Non participant observation
  - where the research does not join in with the research just watches
- statistics
  - numerical data