business
- Created by: lilychapman12
- Created on: 11-05-17 11:39
View mindmap
- understanding customer needs
- marekt research
- what features customers want
- how much they are willing to pay
- where they shop
- what age and gender customers are.
- who the main competitors are
- if the market is growing or shrinking
- primary research
- collecting data that didnt exist before
- focus group
- observations
- surveys
- questionnaires
- experiments
- more accurate
- up to date
- specific needs
- effective at colleting qualitative data
- direct customer contact
- secondary research
- the process of gathering data that already exists
- sales data
- internet sites
- local newspapers
- government statistics
- market reports
- telephone directories
- more general
- less time consuming
- effective at collecting quantitative data
- less time consuming
- qualitative and quantitative data
- qualititative
- information about opinions judgements and attitudes
- quantitative
- data that can be expressed as numbers and statistically analysed
- qualititative
- marekt research
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