Types of Conformity
- Created by: lucyholly16
- Created on: 30-01-15 19:56
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- Types of Conformity
- Compliance
- Going along with others to gain their approval or avoid their disapproval
- Individuals may engage in a process of social comparison
- So that they can adjust their own actions to fit in with them
- Identification with the majority is desirable
- Will simply go along with the majority without analysing why such a difference exists
- Results in public compliance, with little or no private attitude change
- Internalisation
- Going along with others because you have accepted their point of view because it is consistent with your own
- Individuals are encouraged to engage in a validation process
- The examining of their own beliefs to see if they or the others are right
- Close examination of the group's position may convince the individual that they are wrong and the group is right
- Can lead to acceptance of group's point of view both publicly and privately
- Identification
- Going along with others because you have accepted their point of view but only because of a desire to be like them
- An individual might accept influence - they want to establish a relationship with another person or group.
- By adopting their attitudes and behaviours - they feel more a part of the group
- Both compliance and internalisation - individual accepts what they are doing as right and true - the purpose of adopting them is to be accepted as a member of the group
- Majority Influence - Asch (1956)
- Procedures
- 123 male American undergraduates
- Showed a series of lines
- Participants seated at table
- Participants always answered in same order
- Incorrect answer on 12 of the 18 trials (confederates)
- Findings
- 12 of the critical trials - 36.8% conformed
- One quarter didn't conform on any of the trials
- Control trial - no confederates giving wrong answers mistakes 1% of the time
- Procedures
- Why did people conform?
- Interviewed some of the participants - gave 1 of 3 reasons
- Distortion of perception -a small number of participants came to see the lines in the same way as the majority
- Distortion of judgement - they felt doubt about the accuracy of their judgement and therefore yielded to the majority view
- Distortion of action - the majority of participants who conformed continued privately to trust their own perceptions and judgements, but changed their public behaviour, giving incorrect answers to avoid disapproval from other group members
- Interviewed some of the participants - gave 1 of 3 reasons
- Compliance
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