Types of Conformity

View mindmap
  • Types of Conformity
    • Compliance
      • Going along with others to gain their approval or avoid their disapproval
      • Individuals may engage in a process of social comparison
      • So that they can adjust their own actions to fit in with them
      • Identification with the majority is desirable
      • Will simply go along with the majority without analysing why such a difference exists
      • Results in public compliance, with little or no private attitude change
    • Internalisation
      • Going along with others because you have accepted their point of view because it is consistent with your own
      • Individuals are encouraged to engage in a validation process
      • The examining of their own beliefs to see if they or the others are right
      • Close examination of the group's position may convince the individual that they are wrong and the group is right
      • Can lead to acceptance of group's point of view both publicly and privately
    • Identification
      • Going along with others because you have accepted their point of view but only because of a desire to be like them
      • An individual might accept influence - they want to establish a relationship with another person or group.
      • By adopting their attitudes and behaviours - they feel more a part of the group
      • Both compliance and internalisation - individual accepts what they are doing as right and true - the purpose of adopting them is to be accepted as a member of the group
    • Majority Influence - Asch (1956)
      • Procedures
        • 123 male American undergraduates
        • Showed a series of lines
        • Participants seated at table
        • Participants always answered in same order
        • Incorrect answer on 12 of the 18 trials (confederates)
      • Findings
        • 12 of the critical trials - 36.8% conformed
        • One quarter didn't conform on any of the trials
        • Control trial - no confederates giving wrong answers mistakes 1% of the time
    • Why did people conform?
      • Interviewed some of the participants - gave 1 of 3 reasons
        • Distortion of perception -a small number of participants came to see the lines in the same way as the majority
        • Distortion of judgement - they felt doubt about the accuracy of their judgement and therefore yielded to the majority view
        • Distortion of action - the majority of participants who conformed continued privately to trust their own perceptions and judgements, but changed their public behaviour, giving incorrect answers to avoid disapproval from other group members


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Conformity resources »