Types of Data - Research Methods (Paper Two, Chapter Six)

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  • Data Types
    • Quantitative Data - measuring data numerically
      • not as rich in detail and cannot understand reasons for behaviour
      • can be easily compared to find patterns and trends
      • eg - the scores on a memory test
      • methods - experiments, correlations, structured observations and interviews, and closed questions
    • Primary Data - original data collected by a researcher
      • methods - questionnaire, interview, observations, experiment
      • time-consuming ad cannot be accessed quickly
      • fits the requirements and extracts the relevant data
    • Secondary Data - data that already exists, often used to predict an outcome
      • inexpensive
      • always exists with minimal effort
      • may be poor quality, outdated, incomplete or invalid
  • Qualitative Data - data is in words or images, often focusing on thoughts, feelings and experiences (descriptive)
    • rich in detail and can understand reasons for behaviour
    • methods - unstructured interviews, opens questions, some observations
    • can't be easily compared with using patterns and trends
    • eg - an interview on childhood experiences
    • Data Types
      • Quantitative Data - measuring data numerically
        • not as rich in detail and cannot understand reasons for behaviour
        • can be easily compared to find patterns and trends
        • eg - the scores on a memory test
        • methods - experiments, correlations, structured observations and interviews, and closed questions
      • Primary Data - original data collected by a researcher
        • methods - questionnaire, interview, observations, experiment
        • time-consuming ad cannot be accessed quickly
        • fits the requirements and extracts the relevant data
      • Secondary Data - data that already exists, often used to predict an outcome
        • inexpensive
        • always exists with minimal effort
        • may be poor quality, outdated, incomplete or invalid
  • methods - journals, government statistics, records, websites
    • Meta-Analysis - combining the results of a number of studies on a particular topic, to provide an overall view (with secondary data)
      • increases the validity of conclusions, with a large sample size
      • bigger extent of generalisation
      • publication bias
      • may select studies that are only positive, so only represents some of the data

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