Types of Data
- Created by: rebeccamellors
- Created on: 13-02-17 14:02
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- Types of Data
- Qualitative Data
- Expressed in words
- May take form of written description of thought, feelings & opinions of ppts
- Strengths
- Richness of detail
- Broader in scope - able to develop
- Greater external validity
- Limitations
- Qualitative data is difficult to analyse
- Patterns & comparisons hard to identify
- Conclusions may be subject to bias
- Qualitative data is difficult to analyse
- Quantitative Data
- Expressed numerically
- Strengths
- Simple to analyse
- Comparisons can be easily drawn
- More objective & less open to bias
- Limitations
- Narrower in scope
- Fail to represent real-life
- Primary Data
- Data that's been obtained first-hand by researcher for the purpose of the research
- Strengths
- Authentic data
- Limitations
- Requires time & effort
- Expensive
- Secondary Data
- Data that's already been collected by someone else
- Strengths
- Easily accessed requiring minimal effort
- Inexpensive
- Limitations
- May be outdated or incomplete
- May not quite match the researchers needs or objectives
- Qualitative Data
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