Types of Conformity 

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  • Types of Conformity- Kelman 1958
    • Conformity
      • yeilding to group pressures
        • occurs when behavior or beliefs are influenced by people
      • occurs when behavior or beliefs are influenced by people
    • Compliance
      • Public not Private
        • Gain approval and is weak and temporary form
          • "Supporting" a football team to fit in
      • "Supporting" a football team to fit in
    • Identification
      • Public and private
        • Membership seen as desirable
        • Only temporary and is lost when leaving the group
          • Membership seen as desirable
          • Adaptive behaviour in the army
    • Internalisation
      • Public and private acceptance
        • Adoption of the majority group beleifs
          • Seen to be Correct
            • influences
              • Adoption of the majority group beleifs
                • Seen to be Correct
                  • influences
                  • Religious conversion
            • Religious conversion

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