dt tyniad marchnad

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  • Created by: Anwen
  • Created on: 11-03-14 16:30
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  • Tyniad Marchnad
    • History
      • Mid 1960 - 1970 period - second generation innovation model.
      • Market was the source for new ideas for R + D
    • Diffiniad
      • Market pull is when product ideas are produced in response to market forces. Examples of market influences include:
        • A competing product is launched by another manufacturer.
        • A demand from consumers for new or improved products.
        • A manufacturer wants to increase their share of the market
    • The stages
      • Manufacturing
      • Development
      • Sales
      • Market need
    • Ynchwil Marchnad
      • Llawer iawn yn cael ei wneud
      • Pa mor effeithiol yw'r cynnyrch presennol?
        • Pa newidiadau gellid ei wneud iddo mae rhain yn cael ei ystyried gan yr adrannau ymchwil a dylunio.
        • Cael adborth trwy gwneud holiaduron a cael adborth gan grwp efallai.
    • Modelau llinol
      • cynnal nifer o adborth beirniadol
      • ddim yn canolbwyntio ar nifer or adborth y gaiff rhwng y camau cynhyrchu
      • Mae methiant sy'n digwydd mewn gwahanol gamau yn cael ei ail ystyried camau cynt ac yn canlyniadu mewn arloesiad newydd i'r cynnyrch.

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