tsa

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  • TSA
    • why analyse market
      • buss needs to assess situation - opp or threat
      • size analysed & growth & how segmented
    • buss will work to plan
      • future sales of products
      • effect of promo
      • changes in size
    • used to predict future accurately
      • better planning
    • allowing for variation
      • predicting future - difficult
      • pred more accurate
        • buss need average variation
      • variation = actual sales - trend
      • + all variations then / by no. of periods
        • average variation
    • adv
      • smoothed out trend
      • hold less stock
      • better service
    • dis
      • historic data
      • just a pred
      • long process
      • software costs

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