The Transition from Major to Blair
Some of the key elements/reasons for the New Labour takeover in 1997.
- Created by: B_R_D
- Created on: 03-04-14 12:53
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- Transition from Major to New Labour
- Though John Smith was perhaps a strong contender for the '97 election Blair's youthful image provided a welcome contrast to Major
- Labour moved away from the left after Kinnock's departure; this may have made them more electable after 18 years of Conservatism
- Clause IV; the commitment to nationalisation; was abandoned
- Spin
- Even before they were elected to power New Labour had a powerful PR team
- Alastair Campbell and Peter Mandelson
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