The Transition from Major to Blair

Some of the key elements/reasons for the New Labour takeover in 1997.

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  • Created by: B_R_D
  • Created on: 03-04-14 12:53
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  • Transition from Major to New Labour
    • Though John Smith was perhaps a strong contender for the '97 election Blair's youthful image provided a welcome contrast to Major
    • Labour moved away from the left after Kinnock's departure; this may have made them more electable after 18 years of Conservatism
    • Clause IV; the commitment to nationalisation; was abandoned
    • Spin
      • Even before they were elected to power New Labour had a powerful PR team
      • Alastair Campbell and Peter Mandelson


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