Tourism change and management in Mallorca

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  • Tourism Change and management in Mallorca
    • Largest of the Balearic Islands
      • East Coast of Spain
    • Hot Dry summers
      • Mild winters
    • Tourist attraction since mid 19C
      • Wealthy tourists from Northern Europe
    • 1960s - mass tourism began on the island
      • Meant significant changes in Mallorca
      • one of the earliest to experience
      • demand for foreign holidays increased
        • result of improvements in living standards and introduction of paid holidays
        • Value of Spanish Currency - relative low
    • 1960- 400,000 tourists arrived
      • 1973- 3.5million
        • 2008- I million
    • tourist development was centred around the costal areas
    • annually some 1.7 million tourist visit resorts of Magulf, Palma Nova, Santa Ponsa and Peguera
    • Calvia - well suited to the development
      • 60km of beaches
      • Close to international airport at Palma
    • traditional low income farming economy of Mallorca
      • Prospect of better jobs in the hotels and other tourist facilities was welcomed by most
    • rapid increase in the number of hotels
    • Little regard was given to the long term impact on environment or indeed the quality of the tourist experience

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