The mass media and audiences topic 4
- Created by: Jessica Tomlinson
- Created on: 20-05-14 10:18
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- Topic 4: Mass media and audiences.
- Key Issues
- Hypodermic syringe model
- Active Audience approaches
- Debate
- passive or active?
- effects on behaviour or attitude?
- Hypodermic syringe model.
- Direct correlation: Media and ASB
- younger people= more impressionable
- Examples
- James Bulger
- copycat
- Bandura
- disinhibition effect
- James Bulger
- 'injected' with messages- altering behaviour
- ***********
- violence
- crime
- Audience=passive
- Desensitisation
- 'drip-drip' effect
- Active Audiences
- 2-step flow
- Selective filter model
- uses and gratification model
- cultural effects model
- post modernist model
- Key Issues
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