The mass media and audiences topic 4

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  • Topic 4:   Mass media and audiences.
    • Key Issues
      • Hypodermic syringe model
      • Active Audience approaches
    • Debate
      • passive or active?
      • effects on behaviour or attitude?
    • Hypodermic syringe model.
      • Direct correlation: Media and ASB
      • younger people= more impressionable
      • Examples
        • James Bulger
          • copycat
        • Bandura
          • disinhibition effect
      • 'injected' with messages- altering behaviour
        • pornography
        • violence
        • crime
      • Audience=passive
      • Desensitisation
        • 'drip-drip' effect
    • Active Audiences
      • 2-step flow
      • Selective filter model
      • uses and gratification model
      • cultural effects model
      • post modernist model

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