Smoking - Mauritius and British American Tobacco
- Created by: Jade19
- Created on: 11-01-16 11:25
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- Tobacco TNC's - Mauritius
- British American Tobacco
- Factories in 44 countries
- Annual revenue: £33,921 million
- Worlds largest tobacco producing company
- Plants in more than 60 countries
- Makes more money than the combined GDP of Costa Rica, Lithuania and 4 other countries
- Mauritius
- Half of a class of 11-14 year olds smoke
- Aware of BAT brands
- Children are not aware of the dangers of smoking
- 1/3 of all children 13-15 smoke - poorest sector of society
- Can buy single sticks from 7p each
- Single sticks are more accessible to children
- Free pots given to shop owners to sell single sticks
- BAT controls 98.9% of the market
- Advertising is banned by carries on in a disguised form
- Leaflets
- Posters advertising competitions held by the brand
- Shops painted BAT colours
- BAT offered to paint cardiac hospital - sponsership
- British American Tobacco
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