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  • To what extent did digital distribution help with marketing and consumption?
    • Software programmes such as the website were used to market the film. Not to the extent of Gravity, which would be trying to appeal to a national audience. This would be evident by how gravity took four years to fully complete
      • more regional audience due to artistic nature. Due to being niche, it would have a narrow audience, many people would never of heard of it and it usually gets by through word of mouth.
        • VOD platforms such as itunes. Film 4 and channel 4 would help distribute it to 23 million
          • 2 trailers. Dsitribution to cinema would have helped budget due to paid advertisement.
            • made 9500, 70 percent who saw it at cinema knew they could see it for free at home/
    • filmed in soho london, so was a british film but had to be distributed by americans global institutions. Warner bro's took a handful of profit.
      • used synergy to market, trailers place online, along with interviews with the stars. Social media such as snap chat, youtube was also used. Played when footballs games were on, this helped get a main stream target audience
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  • To gain awareness of the film cast and directors used social media, this was due to it's smaller budget of 316,000 and being an independent film.
    • Film 4 would play trailers as it was distributed on their channel. They used digital technology such as a website to market the film by showing how it was produced and some behind the scenes footage. This would appeal to a higher demographic.
      • distributed across platforms, none of which on digital technology. However synergy used to market on each of them.
        • couldnt afford lots of digital technologies for the production, so instead would rely and focus on prosphetics. Special effects were used after, however not to the extent of gravty which would be marketed by global institutions.

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