GLOBALISATION - TNC's role in globalisation
- Created by: aliceoliviaaa
- Created on: 09-04-18 14:35
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- TNC's role in globalisation
- TNC's build bridges between nations.
- They make connections and bolt together different economies through their marketing strategies
- GPN - 2500 suppliers to produce one product - the MINI by BMW.
- Some places may not be suitable for production or do not have enough market potential.
- Outsourcing (parts not owned by TNC's).
- TNC's contract another company to produce goods or service, creating complex supply chains.
- A TNC manages its own production network when taking advantage of its economic liberalisation
- Offshoring (parts owned by TNC's).
- producing parts in SEZ's with cheaper exports - such as ASIAN countries.
- Develop new markets in countries where they have initially set up factories. (ASIA).
- Glocalisation
- Adapting brands and products to suit local market tastes. INDIA's McDonalds introduce beef-less burgers and replace with spicy veggie products.
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