The Trafford Centre Case Study

Refers to AQA A2 Geography

World Cities Option

A retailing case study

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  • The Trafford Centre
    • Location and Background
      • Opened in 1998
      • Nearly 10% of the UK population (5.5 million) live within 45 minutes drive of the centre
      • In 2005, 29.4 visited the centre
      • Desinged to be 'more than nust a shopping centre'
        • 1600 seater food court
        • 18 lane bowling alley
        • Laser Quest
        • 20 screen cinema
      • Additional developement since opening
        • Barton Square, concentating on furniture, kitches and furniture was opened in 2006
    • Advantages
      • Good Motorway Links
        • Close to junctions 9 and 10 on the M60
        • Also easy links to M6, M61, M62 and M602
      • Free car parking
        • 11,000 free spaces
        • In discrete segments for ease of parking and finding car at the end of the day
        • Automatic capacity monitoring system of number of spaces to relay to roads nearby
      • Bus station
        • Capacity to deal with 120 buses per hour
      • Facilities for the disabled
        • Shop mobility unit offers scooters and wheelchairs
      • Good for all weathers
        • Weatherpoof, air-conditioned safe environment
      • Secure
        • Tannoy system and meeting point fot lost children
      • Full range of services
        • Post office, banks and travel agents
    • Disadvantages
      • Build up of traffic
        • Heavy build-up of traffic on the M60, especially at busy times such as bank holidays and christmas.
      • Chain stores
        • Too expensive for local buisnesses to rent space in centre
      • Artificial Atmosphere
      • Restricted public transport
        • Difficult for elderly shoppers
        • 87% visitor's came by car in 2004


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