Business: Section 2 (The Marketing Mix)
- Created by: Georgia Vyse
- Created on: 22-03-14 10:21
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- The Marketing Mix (4 P's)
- Product: The firm must have a product that people want to buy.
- Price: The price must be one the customer feels is good value for money.
- Promotion: The Product must be promoted to gain potential customers.
- Place: It must be sold in a place that the customer finds convenient.
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