The London Olympics: Rebranding the East End

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  • The London Olympics: Rebranding the East End
    • Costs
      • Environmental
        • Noise and dust pollution form years of construction
          • Driven away species of birds and small animals
          • Could have increased rates of asthma among residents
      • Economic
        • A heavy police presence was required due to the terrorist threat
          • This would have cost London taxpayers a lot of money
        • London taxpayers are still paying for the Games
          • Money that could have been spent on infrastructure is being used to pay for the Games
      • Social
        • Heavy policing was required due to terrorist threat
          • could have increased public paranoia
          • May have increased distrust of Muslim communities/ visitors
        • People lost their jobs after 300+ businesses had to relocate or close
          • Higher unemployment may have led to increased drug or alcohol use
        • 450 housing association flats demolished
          • communities separated
          • People would have had to move schools/jobs
        • 140 leisure sites for local people demolished
          • could have led to an increase in street crime
    • Benefits
      • Environmental
        • Overhead electricity pylons were moved underground
          • Reduce visual pollution
          • Residents have a more reliable power supply, risk is reduced in storms
          • Health benefits for residents because there are no electric or magnetic fields above ground
        • The stadium was built on a brownfield site
          • Green belt land was preserved
      • Social
        • State of the art sport facilities were provided
          • This would encourage young atheletes
        • 12,000 permanent jobs in Olympic Park created
          • This would lower un-employment and people would have job security
          • People may not have to move away, even if their business was relocated
        • People would be inspired by things other than sport
          • People would be encouraged to go into media, architecture or journalism
        • The Olympics encouraged sport and healthier lifestyles across all ages and backgrounds
          • Inspiration was not restricted to certain classes, ethnic groups, ages ect
          • UK population would be healthier and happier in general
      • Economic
        • 150km2 media centre
          • This would encourage creative businesses to the area
        • Games provided a boost to the tourism industry
          • 0.5 million visitors during Games
          • Visitors were international--tourists who may not have visited otherwise might want to return
          • Some tourists will return to UK. Sydney experienced £5bn boost to economy after Games, due to tourism
    • Stakeholders
      • Global audience
      • International Olympic Committee
      • Athletes
      • Central, regional and local governments
      • (East) London residents
      • British tourism industry
        • Employees
        • London attractions--Madame Tussauds, London Eye, Tower ect
      • Sports activists
        • Change 4 Life
    • Players
      • International
        • International Olympic Committee
          • Decide who will host the Olympics
          • Officials from most of the world's countries
      • Central Government
        • London Development Agency
          • Responsible for urban and economic development in London
        • London Organising Committee of the Olympic Games
          • Organise the Games--events, athletes, monitor drugs ect
        • Olympic Delivery Authority
          • Build, plan and design facilities
          • Purchase land
      • Regional Government (The London Assembly)
        • Ken Livingstone
          • Mayor of London in 2012 and leader of assembly
          • Influences policy and planning decisions across London
        • Transport for London
          • Responsible for London public transport
          • Had to ensure that all 0.5 million visitors were able to get to events
      • Local Government (Borough Councils)
        • Tower Hamlets, Newham, Hackney and Waltham Forest borough councils
          • Planning applications had to be approved by them
    • Sustainability
      • Equity--who benefits?
        • The public
          • Olympic pool open to public use
          • Encouraged sport across all ages and communities
        • Tourism industry
          • immediate and long-lasting boost
          • More people could be employed by it
      • Future proof--will it last?
        • Facilities will keep generating income because the pool is open to the public
        • Athletes' Village sold as affordable housing
      • Public participation
        • Funding was top-down
        • Public were involved by providing volunteer work
      • Is it eo-friendly?
        • YES
          • Venues had no car parking--park and ride system used instead
            • Cut down on air pollution and congestion
          • Stadium recycled
            • Passed on to West Ham football club
          • Electricity pylons moved underground
            • Reduced magnetic field
            • Reduced visual pollution
          • Built on a brownfield site
        • NO
          • Air miles for international visitors
          • Noise and dust pollution from construction

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