The Learning Approach - Gambling

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  • The Learning Approach - Gambling
    • Evaluation
      • Difficult to apply the same learning principles to all different forms of gambling, because of time period and skill differences
      • Blaszcynski and Nower distinguished between behaviourally conditioned and emotionally vulnerable gamblers
      • Fails to explain why only some people become addicted despite similar level of exposure
      • The significance of occasional reinforcement - tendency to learn adaptive behaviours that work to our advantage on average
      • Real-world application - Botvin suggests effective forms of smoking prevention programme should target beginner adolescents
    • AO1
      • Initiation - gamblers playing slot machines may become addicted because of rewards associated with playing.
      • Maintenance- gambling continues because of intermittent  reinforcement and approval of others
      • Occasional reinforcement - organisms tend to learnt adaptive behaviours that work to their advantage on average
      • Relapse - gamblers experience approach - avoidance conflict and relapse likely because of exposure to cues associated with gambling

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