The Dark Knight (2008)

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  • The Dark Knight (2008)
    • Budget: $185 million
      • Box Office: $ 1,004,558,444
    • Made by Legendary pictures, DC Comics
    • Distributed by Warner Bros. Pictures
    • Viral Marketing Example
    • Set up a fake newspaper called "The Gotham Times"
      • Interactive online document made to look real however actual hard copies were made in Chicago
      • Website featured tagline "Why so serious?
        • Fans had to send emails to slowly remove pixels on the site to get the first view of The Joker
    • At Comic Con entertainment launched whysoserious.com
      • Untitled

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