The Dark Knight (2008)
- Created by: GKMorrison
- Created on: 01-05-14 16:23
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- The Dark Knight (2008)
- Budget: $185 million
- Box Office: $ 1,004,558,444
- Made by Legendary pictures, DC Comics
- Distributed by Warner Bros. Pictures
- Viral Marketing Example
- Set up a fake newspaper called "The Gotham Times"
- Interactive online document made to look real however actual hard copies were made in Chicago
- Website featured tagline "Why so serious?
- Fans had to send emails to slowly remove pixels on the site to get the first view of The Joker
- At Comic Con entertainment launched whysoserious.com
- Untitled
- Budget: $185 million
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