The post-modernist view on the media
- Created by: ecotts
- Created on: 30-12-17 12:35
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- The post-modernist view on the media
- Post-modernist approach
- Role of the owners
- Trawler
- They can't influence the audience as they are saturated by the media
- 'It is the defining aspect of a post-modern society
- control of the media is no longer in the hands of the few
- Trawler
- Media Content (messages)
- There is so much content
- People can now create media through blogging, uploading network sites etc
- It means that it is now diverse with different ideologies and ways of thinking
- There is so much content
- Role of managers/ journalst
- They can't influence or create media that is dominant
- Because the media are saturated and can create their own type of media
- They can't influence or create media that is dominant
- View on audience
- Levene
- The audience now have greater choice in their access to a greater diversity of media
- This makes it easier for them to have their own interpretations and challenge what is communicated
- They have more choice to follow what they want to hear and know
- Levene
- Criticism
- It is offend vague and based on stories rather than researched evidence
- They fail to acknowlegdethe inequalities in wealth and power making it difficult for powerless groups
- As they can't bring any meaningful change to their everyday lives as they have little access to the media
- Role of the owners
- Intro
- post- modernity which refers to the developments that have identified the transition from modern to a post-modern way of life.
- Post-modernist approach
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