Multi Store Model
- Created by: jessicawarren
- Created on: 17-03-16 09:16
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- The Multi-Store Model
- STM
- Coding: Acoustic
- Capacity: 7 +/- 2 items
- Duration: up to 30s
- Rehearsal loop
- Any information not rehearsed is lost
- Sensory register
- Echoic (sound) information
- Iconic (sight) information
- Haptic (touch) information
- Any information not attended to is lost
- LTM
- Retrieval into STM
- Coding: Semantic
- Capacity: Unlimited
- Duration: Up to a lifetime
- Evidence
- Sperling: People could recall 72% full table, 75% single row. Info decays rapidly in sensory register
- Glanzer & Cunitz: Serial position effect, primary/recency effect, supports role of rehearsal
- Scoville & Milner: HM study. Supports idea that STM/LTM different stores,
- Evaluation
- S: All evidence, provides clear account of process of memory, PET/fMRI scans show different areas of brain for STM/LTM, clear model- has led to many discoveries.
- W: KF- shows STM has two different types, oversimplification, some things easier to remember than others, rehearsal does not guarantee move from STM-LTM.
- STM
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