The Marketing mix- place
- Created by: Supirinc
- Created on: 07-04-18 11:59
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- The Marketing mix- place
- channels of distribution.
- WHAT? - the way in which the product gets from the manufacture/producer to the consumer.
- * manufactureror producer makes the product in large quantities and sells it on to another business or directly to the consumer.
- * wholesaler buys from the froduces and manufacturer
- * the retailer is any outlet where the consumer can buy the product.
- Traditionally retailers preferred location was in prime location so such as town centres, but recent years there have been a growth in number of restrail parks being established in out of town areas.
- * the retailer is any outlet where the consumer can buy the product.
- * wholesaler buys from the froduces and manufacturer
- Methods of distributing products.
- Internet
- Door-to-door selling
- Mail order
- Vending machines
- channels of distribution.
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