the market(3)

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  • The Market
  • Innovation and Market Growth
    • Economic Growth
      • global living standards rise
        • people have more money to spend
    • Innovation
      • businesses create new wants and needs and meet them with new products
        • through tech research and development
      • marketing techniques can be used to develop new wants
      • crowd funding and peer-to-peer websites provide unsecured loans
    • Social changes
      • changes in society can have a large impact on markets
    • Changes in legislation
      • new laws affect markets
      • examples: environmental legislation, sugar tax, ban on tobacco- advertised, tighter laws regarding laws
    • Demographic changes
      • changes in the structure of the population can affect market size
      • population is aging
      • markets grow as population gets bigger


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