The Lego Movie Mindmap

A mindmap containing information on audience, genre and representation within The Lego Movie

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  • The Lego Movie
    • Genre
      • Superhero
        • Use of DC characters
          • Superman
          • Green Lantern
          • Batman
          • Wonder Woman
        • Emmet's origin story is much like other superheroes
        • Action scenes mimic superhero films
        • Fictional Metropolis
      • Action/Adventure
        • City setting
        • Liam Neeson and Morgan Freeman are typecast into action roles
        • Race against time
        • Good vs. Evil
      • Sci-fi
        • Futuristic Settings
        • Time Travel
        • Spaceships and robots
        • Dystopian Narrative
        • Conflict between humans and robots
      • Western
        • Sub-narrative
        • Generic costume; hats, boots, neckscarfs, long dresses
        • Generic props; guns, beer, horses
        • Typical Scenery; cacti, sand, tumbleweed, desert
        • Morgan Freeman, Liam Neeson and Will Ferrell have all acted in western films
      • Comedy
        • Comic actors such as Will Ferrell, Charlie Day, Nick Offerman and CHanning Tatum
        • Directors are known for their work in comedy
        • The 'unlikely hero' character, inexperienced  compared to everyone else
        • Objects are out of place
      • Intertextual References
        • Character's from Star Wars and Lord of the Rings
        • Wyldstyle and Good Cop/Bad Cop are modelled on characters in The Matrix
        • Characters from superhero films
        • Warner Bros and Lego are able to include characters from the companies they own
    • Audience
      • ITV changed all of it's adverts during breaks for Dancing on Ice to Lego simulations of the original adverts
      • Appeals to men, women, over 25s and under 25s
      • Uses nostalgia to sell the film and the brand
      • Animation appeals to younger children
      • Voice actors attract an older, more culturally educated audience
    • Representation
      • Hyper-reality
      • Satirises the idea of constructing a 'reality'
      • Stereotypes
        • Emmett is a 'blue collar' hero, no identity outside of the Lego world
        • Wyldstyle is first percieved to be a strong female protagonist but is later identified as the love interest.
        • Batman is the embodiment of alpha male, heteronormative gender roles
        • Lord Business is a stereotypical villain, ruling over the dystopia

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