The behaviourist approach

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  • The behaviorist approach
    • Classical conditioning (Learning through association) - pavlov's dogs
      • Investigated dogs salivary reflexes, by ringing a bell before food ws presented - over may trials.
      • Real life application
        • Led to the development of treatments for the reduction of anxiety and phobias
          • Systamatic desentitisation - works by eliminating the learned anxious response that is associated with the phobia
    • Operate conditioning (Learning through reward) - Skiers rats
      • Used Sinners box - rats moved around the cage, when it accidently turned a lever a food pellet would fall into the cage.
      • Reinforcement - increases the likelihood of it occuring again
        • Positive - produces a consequence that is pleasing or satisfying.
        • Negative - removing something that is unpleasant - restrores pre-aversive stage
      • Lab experiment
        • Reliable experimental method, which uses contolled conditions
          • Able to establish a cause and effect by manipulating the IV and measuring the DV
    • Generalisation
      • Animal studies cant be generalised to human activity as we are both different complex species that act differently


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