Teen Vogue - Language

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  • Created by: katieizod
  • Created on: 13-03-22 15:35
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  • Teen Vogue LANGUAGE
    • Genre conventions
      • Visually appealing & easy to navigate - meets integral criteria for a successful website
        • Masthead performs expected function of returning user to homepage
      • Instantly confronted with banner advert below menu bar - overtly prioritising profit? are supposed intentions superficial?
      • Simpler layout than The Voice despite sharing similar banner displaying navigational tools
      • Mobile version vertical scroll, mostly the same. But no menu bar w contents list
      • Standard website features (footed info, socials, menu). Not dated
      • Familiarity of lifestyle mag, but subverts genre & audience expectations wnew topics
    • Website codes & conventions
      • The omission of fixed main image signifies a constantly changing nature of modern culture & news
      • Contents organised in simple grid pattern
      • No suggested video content? However increased anchorage - video content is perhaps more complex and individual?
      • 'Style' section comes first - reflecting product's fashion roots & way of initially appealing to teens in an accessible way
        • Politics, Identity, Culture & Summit come after but take up more space - signifying priorities
    • Narrative
      • Selection of stories that largely see the world in a state of disequilibrum, highlighting the need to educate & ultimately destroy harmful narratives (e.g. Xenophobia)
        • However, new equilibriums are found in the uplifting stories that highlight change & improved realities (e.g.
          • Individuals in these stories are 'heroes' - and so are readers
        • Individuals in these stories are 'heroes' - and so are readers
      • Increased subtopics under 'Identity' provide the narrative that identity is complex and made up of
        • Gauntlett: identity is intricate & reflected through media
      • 'Culture' section has a celebrity focus,  consisting largely of celebrity 'news'
      • Content largely american but has global appeal (celebrities)

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