Teen Vogue
- Created by: Ellen.B
- Created on: 17-01-20 16:04
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- Teen Vogue
- Previously in print form
- Fully online from Nov' 17
- Went online due to the rise in E-Media
- Gen-Z prefer online; More accessible and instantaneous
- Improves profit margins
- Teen Vogue encourage readers to write articles
- Now allows for a more active audience
- 'The traditional idea of audience is over'
- Consumers are also producers now
- Clay Shirky
- 'The traditional idea of audience is over'
- Clay Shirky
- The website and social media encourage comments to be made
- Teen Vogue encourage readers to write articles
- There is use of simulacrum in articles
- Simulacrum is a heightened sense of reality
- Artificial copy of a real thing
- Audience TEND to prefer the glossy version
- Artificial copy of a real thing
- Baudrillard argues that we come to accept the simulacra as being real
- (We lose the ability to know)
- Baudrillard is unreliable
- He only observes; doesn't think of a solution
- Simulacrum is a heightened sense of reality
- Unique Viewers
- April 2017- 10M
- 2018 - 4M
- 2019 - 5M
- 2018 - 4M
- The drop could be due to change in Facebook algorithm
- April 2017- 10M
- Adorno; Culture has created a false need for products
- Most articles are selling something or have ads alongside it
- Consumerism is the new reality
- Main colour used is RED
- Republican?
- Donald Trump
- 'No such thing as bad publicity'
- Donald Trump
- Republican?
- Claims explicit feminist stance
- Only appears to on the surface
- In denotation
- 'No such thing as bad publicity'
- Only appears to on the surface
- Culturally significant in its marrying of Politics/Fashion/Lifestyle
- Refer to themselves and their audience as 'Woke'
- Target Audience
- 18-24 year olds
- 'Teen' Vogue??
- Sophisticated and Conscious
- Not aimed at a specific gender
- 18-24 year olds
- Previously in print form
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