technological change BUSS4 examples
- Created by: Amy Bird
- Created on: 15-06-13 14:34
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- technological Change
- Nokia
- failed to notice change in the market
- Nokia was the leading mobile phone company until rivals entered with smart phones
- iPhone launched in 2007 and cut Nokia's market value by $88bn
- Unable to keep up with iSO and Android
- identified the need to build an 'ecosystem'
- Apple
- innovation for first competitor adnavce
- first to enter the tablet market, very small at the time
- resulted in them being one of the most profitable companies
- Companies cant compete with Apples reputation, innovation and amounts of good will associated with the brand
- their ecosystem has 600,000 aps, compared to Google's android with 500,000 and Nokia with 15,000
- Book industry
- change in product
- development of e-readers has reduced demand for paper books
- E-ink the Amazon kindle had massive sales
- can download e-books any where, much cheaper, due to little over heads
- E-book sales rose 38.9% in 2010, paperback books declined by 13.8%
- Travel agents and high street
- change in distribution networks
- development of the internet and online retail has caused high street footfall to fall
- there is more transparency on prices and more comparison sites
- Loss of customer loyalty
- sites such as eBay and Amzon are easier
- Nokia
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