Target audience for lyric video
- Created by: nicole cruz
- Created on: 30-05-13 15:04
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- Target Audience
- Gender
- Female
- Male
- Age
- Children
- Adult
- Teenagers
- Psycographics
- The Reformer
- They are socially aware, and pride themselves on tolerance.
- The Explorer
- These people are driven by a need for discovery, challenge and new frontiers.
- The Mainstream
- These are people who live in the world of the domestic and everyday
- The Succeeders
- Succeeders possess self-confidence, have a strong goal orientation and tend to be very organised.
- The Strugglers
- Strugglers live for today, and make few plans for tomorrow.
- The Reformer
- Demographics
- A
- Higher management, bankers, lawyers, doctors, and other professionals.
- B
- Middle management, teachers, creative and media people e.g. graphic designers
- C1
- Office supervisors, junior managers, nurses, specialists clerical staff
- C2
- skilled manual workers, plumbers, builders
- D
- Semi-skilled and unskilled manual workers
- E
- Unemployed, students, pensioners, casual workers
- A
- Gender
- The Mainstream
- These are people who live in the world of the domestic and everyday
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