Target audience for lyric video

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  • Target Audience
    • Gender
      • Female
      • Male
    • Age
      • Children
      • Adult
      • Teenagers
    • Psycographics
      • The Reformer
        • They are socially aware, and pride themselves on tolerance.
      • The Explorer
        • These people are driven by a need for discovery, challenge and new frontiers.
      • The Mainstream
        • These are people who live in the world of the domestic and everyday
      • The Succeeders
        • Succeeders possess self-confidence, have a strong goal orientation and tend to be very organised.
      • The Strugglers
        • Strugglers live for today, and make few plans for tomorrow.
    • Demographics
      • A
        • Higher management, bankers, lawyers, doctors, and other professionals.
      • B
        • Middle management, teachers, creative and media people e.g. graphic designers
      • C1
        • Office supervisors, junior managers, nurses, specialists clerical staff
      • C2
        • skilled manual workers, plumbers, builders
      • D
        • Semi-skilled and unskilled manual workers
      • E
        • Unemployed, students, pensioners, casual workers
  • The Mainstream
    • These are people who live in the world of the domestic and everyday

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