SWOT Analysis

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  • Created by: Jess
  • Created on: 01-12-12 17:32
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  • SWOT Analysis
    • Strengths
      • Positive elements about a business that can be maximised
      • For example: quality products, brand name, staff, finances
    • Opportunities
      • Examples: changes in a market, changes in government policy, changes in social patterns, lifestyle changes, changes in technology.
      • External factors that a business could take advantage of
    • Weaknesses
      • Negative elements that a business may want to work on or improve
      • Examples: falling profits, reputation, pricing policy, high staff turnover
    • Weaknesses
      • External factors that could affect a business in a negative way
      • Examples: government legislation, overseas issues- war, terrorism etc, rising prices of raw materials, competitors


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