SWOT Analysis
- Created by: Jess
- Created on: 01-12-12 17:32
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- SWOT Analysis
- Strengths
- Positive elements about a business that can be maximised
- For example: quality products, brand name, staff, finances
- Opportunities
- Examples: changes in a market, changes in government policy, changes in social patterns, lifestyle changes, changes in technology.
- External factors that a business could take advantage of
- Weaknesses
- Negative elements that a business may want to work on or improve
- Examples: falling profits, reputation, pricing policy, high staff turnover
- Weaknesses
- External factors that could affect a business in a negative way
- Examples: government legislation, overseas issues- war, terrorism etc, rising prices of raw materials, competitors
- Strengths
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