Successful marketing mix

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  • Successfully marketing mix
    • Product
      • Who is our product targeted at?
      • What will be our product range (variety)?
      • What will be out unique selling point?
      • What will be our brand be about/brand name be?
      • What will our packaging be?
    • Price
      • The price of a product gives customers an indication of quality
      • In competitive markets, changes in price can have a significant influence on demand
      • Branded products generally have a higher price than non-branded products because they are more expensive to produce and promote
    • Promotion
      • Creating awareness
      • Communicating product benefits and features to customers
      • Building a strong brand image
      • Boosting sales
    • Place
      • This is about have a product available to customers when they want it and where they want it.


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