Success factors of pressure groups

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  • Success factors of pressure groups
    • Size
      • Can put more pressure on decision makers the more supporters they have
    • Finance
      • Wealthy groups can afford expensive campaigns
      • Employ lobbyists
      • Sponsor parties
      • Purchase favourable publicity
    • Strategic position
      • Companies and industrial groups have lots of leverage as they're vital to the economy, especially if they threaten to take investment overseas
    • Public mood
      • If the pressure group promotes a cause that's popular with public opinion
    • Government attitude
      • Groups are more successful if they are with a sympathetic government


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