success and failure of dieting

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  • unsustainable due to lack of knowledge + skills necessary to diet sensibly.
    • more restrictive, more likely to fail - low calorie diet, unpleasant side effects, loss of motivation and leads to abandonment
    • motivation declines - regain weight, more demotivating.
    • set unrealistic targets, expect to lose weight quickly
    • Bio - ghrelin stimulates appetite,  even hungrier when dieting, increases chances of abandoning diet.


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