Structured Interviews

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  • Created by: Revisonf
  • Created on: 05-01-14 14:32
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  • Structured Interviews
    • ADVANTAGES:
      • Each interviewee answers the same set of questions in the same order; this makes any difference in opinions clear.
      • Able to compare the answers of the interviewees'
      • Easy to repeat; other sociologists may check reliability to see consistency in results.
      • Interviewers are trained meaning they are able to clarify any misunderstanding.
      • Make sure the questions are all answered.
    • DISADVANTAGES
      • The interview situatuion my influence the answers of the interviewee to give socially acceptable answers; this means they would be lying. This is called 'interview bias'.
      • The age/gender/ethnicity of the interviewer may influence the answers of the interviewee; this is called 'interviewer bias'. the results will end up being invalid.
      • As the questions are set; the researcher may have prior judgments. This limits the respondents to express their own views.
  • The age/gender/ethnicity of the interviewer may influence the answers of the interviewee; this is called 'interviewer bias'. the results will end up being invalid.

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