1.4 communication

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  • Stereotyping and labelling
    • Stereotyping
      • 'a fixed, over generalised belief about a particular group or class of people'
      • By stereotping, we infer that someone has all the characteristics and abilities that we assume all members of that group have.
      • Negative stereotyping can lead to social categorisation, one of the reasons for prejudice and discrimination.
    • Labelling
      • Labelling is defining or describing a person in terms of his or her behaviour.
      • Once labelled, an individual may take on the characteristics associated with the label and become what they have been labelled.. self-fulfilling prophecy.


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