Starbucks

Starbucks

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  • Starbucks
    • Location
      • Headquarters
        • Seattle, Washington
          • Because there are good resources, such as transport and elecricity
      • Coffee Plantations
        • LEDCs eg. Kenya
          • Because: cheap land and labour
      • Sold
        • 16000 stores - MEDCs eg. Amaerca
          • Because- people in MEDCs have a bigger desposable income so can by more coffee
    • Facts
      • 1 million drinks are sold per week globally
      • One of the worlds largest coffee companies
      • use 10 million pounds of coffee beans per year
    • Ethics
      • £40 million of fair trade beans
      • cups are part recycled
      • 86% "ethically sorced" (starbucks standards)
      • offer a fair trade option (not applicable to every coffee)
    • new coffee farms
  • New coffee Farms (positive, multiplier effect)
    • more coffee for Starbucks
      • more shops
        • more jobs in MEDCs
    • more jobs in LEDCs
      • more money
        • more children in schools
          • better educated generation
            • better jobs in the future
              • better QOL & SOL
                • better Adult literacy rates
                  • better educated generation
                    • better jobs in the future
                      • better QOL & SOL
                        • better Adult literacy rates
                        • better GDP & GNP
                          • more trade
                            • improved infastructure
                              • better QOL
                              • more money
                                • more children in schools
                                  • less crime
                                    • government spend less money on regeneration
                                  • better QOL
                                  • more work
                  • better GDP & GNP
                    • more trade
                      • improved infastructure
              • less crime
                • government spend less money on regeneration
              • more work
            • more tax
              • better services, eg schools and health care
          • need equipment
            • more work for other businesses
              • money to expand
          • multiplier effects
            • new coffee farms
            • positive
              • New coffee Farms (positive, multiplier effect)
                • more coffee for Starbucks
                  • more shops
                    • more jobs in MEDCs
                • more jobs in LEDCs
                  • more tax
                    • better services, eg schools and health care
                • need equipment
                  • more work for other businesses
                    • money to expand
              • negative
            • New coffee farms (negative multiplier effect)
              • negative
              • low pay
                • for workers
                • for land
                  • takes land away from farmers
                    • other products (eg. cotton) will suffer
                      • businesses will close
                        • left with little money
                          • poor QOL
                          • government taxes workers
                          • increase in crime
              • bad working conditions
                • poor QOL
                • health and safety issues
              • exixting product is being deported
            • no income
              • left with little money
                • government taxes workers
                • increase in crime
              • government takes home
                • increases homelessness
            • population migrate due to bad reputation
              • increases homelessness
              • brain drain

            Comments

            Mr A Gibson

            Seemingly some controversy surrounding this company. This mind map gives you some of the facts and perceptions to form a decent case study.

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