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  • Specialisation 1.2.4
    • Against
      • 1. RISKY - If the larger company goes out of business, products are useless.
        • 2. Very repetitive, never seen the end product- demotivating
          • 3. Hiring expensive engineers/contractors
            • 4. No recognition for excellent products from consumers.
    • For
      • 1. Focus on the quality of the small parts, so it can be sold for a higher price to smaller businesses.
        • 2. Staff more efficent/productive due to repetition and knowledge
          • 3. FLEXIBILITY - Due to specialising in one thing, special changes can be made for big impact.
            • 4. Leads to target market share due to being quite specialised
              • 5. No advertising or branding costs


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