Social Influence

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  • Created by: Robyn
  • Created on: 19-01-14 16:18
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  • social psychology/ influence
    • types of conformity
      • compliance
        • to avoid disapproval
      • internalisation
        • actually agreeing
      • identification
        • agree for approval
    • Asch
      • lab experiment
      • 1 pp in each group
        • rest of group was confederates
      • shown one line and a group of 3 lines
        • asked which matched
      • pp always asked last/penultimate
      • 12/16 trials- confederates were wrong
      • 1/3 conformity
      • 1/4 never conformed
      • variations to investigate reliability/validity
      • weakness
        • Eagli and Carli
          • women conform more than men
        • Smith and Bond
          • cultural differences
        • Perrin and Spencer
          • anti-communist times- may have skewed results
      • strength
        • high internal validity
        • can be replicated
      • majority influence
    • Moscovici
      • minority influence
      • lab experiment
      • more pps than confederates
      • 36 different shades of blue
      • asked if any green?
        • confederates said yes
      • 8% conformed
        • when pps wrote answer privately they conformed more
        • increased when task was harder
        • increased when confederates were more consistent
    • conversion theory
      • majority influence
        • compliance
      • minority influence
        • internalisation
      • Mackie
        • majority influence
          • identification
            • false-consensus effect
              • our views agree with majority
              • majority disagree with views
              • internalisation
      • Wood et al
        • meta-analysis
        • majority group members
          • do not like to align with deviant minorities
            • afraid of being labelled deviant
          • admit to influence from minority in private not public
        • minority members= influential when consistant
    • explanations of conformity
      • normative social influence
        • compliance
      • informational social influence
        • internalisation
        • want to be correct
    • social impact theory
      • Latane
      • amount of people
        • influence level of conformity
      • strength
        • powerful people= more conformity
      • immediacy
        • how close people are to you
    • Explanations of Obedience
      • role of buffers
        • buffer in Milgram= could not see 'learner'
      • agentic shift
        • put responsibility on someone else
      • gradual commitment
        • incramental increase
          • easier to commit
      • monocausal emphasis
        • obedience= not only factor
      • moral considerations
      • consequence of obedience alibi
    • resisting social influence
      • resisting conformity
        • non-conformist personality
        • moral considerations
        • presence of an ally
      • resisting obedience
        • status
        • proximity to situation
        • moral considerations
        • social heroism
      • individual differences in independent behaviour
        • Locus of control
        • attributional style
    • implications
      • minority to majority influence
        • eg. appartheid
      • peaceful minorities
        • peace= change
        • eg. Ghandi
      • terrorism as tactic for social change
      • allies= easier to disobey
      • Zimbardo= gradual commitment
      • obedience as an impact of social change
  • identification
    • false-consensus effect
      • our views agree with majority
      • majority disagree with views
      • internalisation
  • majority influence
    • minority influence
      • Mackie
        • compliance
          • don't consider opinion because they are minority

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