Social Influence

Some studies, definitions and factors affecting different parts of social influence.

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  • Social Influence
    • Obedience
      • Contacted 22 nurses. Claiming to be a doctor and told them to give the patient twice the maximum dose of a drug called Astrofen
      • To see if people would follow an unreasonable order in their normal work environment
      • Of the 22, 21 were prepared to follow the orders.
      • Following the orders of someone we believe to have authority.
      • Nurses are likely to obey the instructions of a doctor even when there may be bad consequences,
      • Socialisation, legitimate authority, buffers and not feeling responsible are all factors effecting obedience
    • Bystander Intervention
      • Bystander apathy is doing nothing in an emergency when someone is in need of help
      • To see if people are less likely to react in an emergency when others are present.
      • Had participants sit in a room and fill out a questionnaire either alone or in groups of 3's,
        • Then had the room fill with smoke.
      • 75% of those alone went to tell somebody but only 38% of people in a group did within six minutes.
      • If there are other people around you, it will make it less likely that you will react in an emergency.
    • Conformity
      • A change in people's behaviour/ opinions due to group pressure
      • Need to liked and need to be right (Causes of conformity)
      • Participants were shown 4 sets of lines, an had to say which line a,b or c was the same length as the test line. First tested alone then in a group which were confedrates
      • 32% of people gave the incorrect answers when the rest of group gave the incorrect answer. 74% all gave at least one incorrect answer
      • To find out if people could be influenced by other people in order to give an incorrect answer.
      • Those who gave incorrect answers knew they were incorrect but didn't want to go against the group. This clearly demonstrates conformity
    • Deindividuation
      • Immediately in New York people began taking parts of the car, within 2 weeks there was not much left. In Palo Alto it was only touched to put the bonnet down
      • Parked a car with the bonnet up, to look as though broken down. And observed passers by.
      • The deindividuation caused by living in a big city leads to an increase in antisocial behaviour.
      • To see if people in a big city behave more antisocial than people in a small town
      • Being able to hide one's identity, wearing a uniform and being part of a gang or clearly identifiable group are factors effecting it.
      • The state of losing our sense of identity and becoming less aware of our responsibilities.
    • Social Loafing
      • Factors that affect it are the size of the group, the nature of the task and which culture you're apart of.
      • Putting less effort into doing something when you are with others doing the same task.
      • People put less effort into doing something when they know others are contributing effort to the same task than they would alone.
      • The larger the group size the less noise the participants made
      • Asked 84 participants to shout and clap as loudly as possible individually or in groups of 6. All wore headphones so they couldn't hear it.
      • To see whether being in a group would have an effect on how much effort participants put into a task.

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