SOCIAL INFLUENCE

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  • Created by: Nikki
  • Created on: 09-12-12 22:18
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  • SOCIAL INFLUENCE
    • Conformity- mirroring the actions of another person/group due to real/imagined pressure
      • Studies:
        • ASCH- 75% conformed at least once. Compliance, Normative influence. BUT artificial group, biased sample. BUT easy to find cause an effect
        • SHERIF- conformed after group decision. Inetrnalisation, informative influence. BUT outdated, biased sample. BUT easy to find cause and effect
      • Implications:
        • > people obey when they believe an authority is higher and legitimate. >Other factors like: Agentic shift and
    • Obedience- Complying to authority and doing what they say
      • Studies:
        • HOFFLING-  people will obey when there is a higher authority BUT Biased sample, Outdated. It has high ecological validity
        • MILGRAM- people will obey a higher authority that they believ is legitimate. BUT has  low ecological validity, Biased sample BUT easy to find cause and effect
      • Implications
        • > people obey when they believe an authority is higher and legitimate. > Other factors like: Agentic shift and  situational factors decide whether someone obeys
    • Independent  behaviour- not being influenced by other people or groups BUT disobedience- is not obeying a higher authority
      • Studies
        • WILLIAMS &  WARCHAL- says there is no such thing as locus of control. Only assertion. BUT low ecological validity, Biased sample BUT easy to find cause and effect
        • OLINER & OLINER- there is social responsibility and an internal locus of controll BUT Biased sample, Relies  on peoples  memories
      • Implications
        • >People will show independent behaviour if they have an internal locus of control or if they have an assertive personality >Disobedience if the authority is unjust
    • Minority Influence- A minority changes the actions/thoughts of a majority
      • Studies
        • MOSCOVICI-  Less conformity with inconsistency.BUT lacks ecological validity BUT easy to find cause and effect
        • CLARK- People will be influenced by even minorities if they're seen to have more knowlegde BUT hard to find cause and effect BUT high ecological validity
      • Implications
        • A majority are influenced by a minority by factors such as:  Consistency,  Legitimate authority and Graduated commitment

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