SOCIAL INFLUENCE
- Created by: Nikki
- Created on: 09-12-12 22:18
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- SOCIAL INFLUENCE
- Conformity- mirroring the actions of another person/group due to real/imagined pressure
- Studies:
- ASCH- 75% conformed at least once. Compliance, Normative influence. BUT artificial group, biased sample. BUT easy to find cause an effect
- SHERIF- conformed after group decision. Inetrnalisation, informative influence. BUT outdated, biased sample. BUT easy to find cause and effect
- Implications:
- > people obey when they believe an authority is higher and legitimate. >Other factors like: Agentic shift and
- Studies:
- Obedience- Complying to authority and doing what they say
- Studies:
- HOFFLING- people will obey when there is a higher authority BUT Biased sample, Outdated. It has high ecological validity
- MILGRAM- people will obey a higher authority that they believ is legitimate. BUT has low ecological validity, Biased sample BUT easy to find cause and effect
- Implications
- > people obey when they believe an authority is higher and legitimate. > Other factors like: Agentic shift and situational factors decide whether someone obeys
- Studies:
- Independent behaviour- not being influenced by other people or groups BUT disobedience- is not obeying a higher authority
- Studies
- WILLIAMS & WARCHAL- says there is no such thing as locus of control. Only assertion. BUT low ecological validity, Biased sample BUT easy to find cause and effect
- OLINER & OLINER- there is social responsibility and an internal locus of controll BUT Biased sample, Relies on peoples memories
- Implications
- >People will show independent behaviour if they have an internal locus of control or if they have an assertive personality >Disobedience if the authority is unjust
- Studies
- Minority Influence- A minority changes the actions/thoughts of a majority
- Studies
- MOSCOVICI- Less conformity with inconsistency.BUT lacks ecological validity BUT easy to find cause and effect
- CLARK- People will be influenced by even minorities if they're seen to have more knowlegde BUT hard to find cause and effect BUT high ecological validity
- Implications
- A majority are influenced by a minority by factors such as: Consistency, Legitimate authority and Graduated commitment
- Studies
- Conformity- mirroring the actions of another person/group due to real/imagined pressure
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