Social Influence

Mind map about the social influence chapter for AQA PSYA2 exam. Best printed in A3. I have designed this for you to make links between topics i.e LOC and obedience.

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  • SOCIAL INFLUENCE
    • Conformity
      • Compliance - publically agree, privately disagree
        • P second to last and asked which of the 3 lines is the same as the test line. Confederates told to get it wrong on 12/18 trials.
          • 37% conformity
          • 25% no conformity
          • 5% conformed every time
        • Normative Social Influence
          • Desire for acception
      • Internalisation - publically agree, privately agree
      • Information Social Influence
        • Ambiguous situation, need to be right
        • C1: In a dark room, asked how far a dot of light moved. With no POINT OF REFERENCE this was auto-kinetic effect.
          • 1 year later, conformity to group norm still exists
            • C2: Groups of 3. Answers changed to fit into that of the group
          • C2: Groups of 3. Answers changed to fit into that of the group
      • SIT
        • Group norms regulate our behaivour
      • Zimbardo - Social Roles
    • Factors affecting conformity
      • Size of majority
        • Asch changed size of groups. 1, 2, 3, 4, 8, 10 & 15
          • 15 - conformity fell
          • 3 - +33%
      • Importance of time
      • Modern technologies
      • Place & Culture
        • Asch Meta-analysis. 58% Fiji. UK & USA value independance
      • Desire for control
      • Prior Commitment
      • Desire for individuation
    • Obedience
      • Dr Smith asked 22 nurses to check the drug cabinet and administer astroten to a paitent over the phone. 21/22 nurses went to do it.
      • At Yale University, 40 males, being paid $4.50 asked to take place in a memory experiment. Ask learner questions and administer electric shocks from 15v-450v in 15v intervals. Experimenter wears lab coat for authority.
        • 100% obeyed to 300v.
        • 65% obeyed to 450v.
    • Social Change
      • Educating nurses
      • Ethical guidelines established
      • Hogg
        • Acting from principle
        • Social support
        • Social trends
        • Sacrifice
      • Consistency/ Flexibility
      • Mock jury study of 12 Angry Men. People began to change their minds when others adopted minority view.
        • Snowball effect
    • Independent Behaivour
      • Resisting pressure to conform
      • Resisting pressure to obey
    • Individual Differences
      • Internal Locus of Control - People believe that they control their own lives and can alter what can happen
        • ILC = Independent/ Less likely to obey
          • Disobedient had higher ILC.
          • 406 Germans who sheltered Jews from Nazis scored highly on social responsibility.
      • External Locus of Control - Not much control on their lives. Government/ Parents/ Fate
        • ELC = More likely to obey
          • Easily persuaded. More likely to conform.
    • Factors affecting obedience
      • Power of a uniform
        • Asked ordinary civilians to do various tasks including pick up litter and pay a parking meter for someone else either in police uniform or in casual clothes.
          • 92% when uniformed
          • 49% when casual
        • Milgram
      • Agentic State
        • "Following orders"
      • Plight of Victim
        • 35% Obedience due to feelings of sympathy/ empathy in MILGRAM.
      • Peer Support
      • Prestigious Location
        • Run down office block caused obedience to fall to 48% in MILGRAM.
      • Personal Responsibility
        • Gamson et al
          • Peer Support
          • Legitimacy of Authority Figure
          • Groups of 9 met with fictional Manufactures Human Relations Consultants. Research for oil company taking legal action against petrol station. Manager sacked due to lifestyle. Filmed discussion and told what to say occasionally in discussion to ARGUE IN FAVOUR OF SACKING.
            • 32/33 of groups rebelled.
            • 9 threatened legal action.
            • 25 refused to sign consent form for film to be used.
      • Legitimacy of Authority Figure
      • The task
        • Gamson et al
          • Groups of 9 met with fictional Manufactures Human Relations Consultants. Research for oil company taking legal action against petrol station. Manager sacked due to lifestyle. Filmed discussion and told what to say occasionally in discussion to ARGUE IN FAVOUR OF SACKING.
            • 32/33 of groups rebelled.
            • 9 threatened legal action.
            • 25 refused to sign consent form for film to be used.
  • Easily replible
  • Control
  • Lacks ecological validity
  • 123 males
  • Deception/ Distress
  • No ethical guideline established
  • Sherif
  • Historical/ Social context
  • Moscovici
  • Lacks external validity/ generalisation
  • Lacks ecological validity
  • Demand characteristics
  • Smith & Bond
  • Hofling et al
  • Milgram
  • Prods made it hard to withdraw
  • Distress/ Decepiton
  • Control
  • No ethical guidelines established
  • Bickman
  • Clarke
  • Rosa Parks
  • Suffragettes
  • Gay Rights
  • Avtgis
  • Elms & Milgram
  • Oliner & Oliner
  • Asch
  • Ecological Validity
    • Demand Characteristics minimised
  • Deception/ Distress
  • Number of factors involved. Hard to establish MOST INFLUENCIAL.
    • Smith & Mackie
      • Reactance
      • Systematic processing - TIME TO THINK
      • Importance of Group
  • Rotter

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