Social learning theory

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  • Created by: 11pyoung
  • Created on: 19-04-17 14:50
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  • Social learning theory
    • Learning occurs through observation
      • Seeing someone being rewarded for a behaviour increases the likelihood that the behaviour will be imitated by the observer
        • Seeing someone punished will decrease the likelihood of the behaviour being imitated
      • Seeing someone punished will decrease the likelihood of the behaviour being imitated
      • The person being observed plays an important role and is referred to as the model or role model
        • A role model is often a person who is admired; therefore, a parent, older sibling, heroes, friends and peers
    • Attention
      • How much attention is paid to the model displaying the behaviour
      • Retention
        • Storing the behaviour that was witnessed and its consequence
        • Reproduction
          • Copying the behaviour that was witnessed in expectation of receiving the same/similar reward
    • Retention
      • Storing the behaviour that was witnessed and its consequence
      • Reproduction
        • Copying the behaviour that was witnessed in expectation of receiving the same/similar reward
    • Motivation
      • Receiving an incentive for repeating the behaviour
        • Incentive can be real or imagined
        • Motivation can be extrinsic or intrinsic
    • For a model's behaviour to be imitated it must first be attended to.
      • Must also be seen to be rewarded
        • Vicarious reinforcement
        • If the child decides the reward is something the too would like to have, they will want to copy the behaviour in expectation of obtaining the same or similar reward
          • To do this a mental representation of the observed behaviour and its possible rewards and punishments is retained in memory
          • Has to have the confidence to be able to reproduce the behaviour
            • Self-efficacy
          • When a child reproduces the behaviour and the reward lives up to expectation, the behaviour will be repeated
            • If the reward fall short of expectations or is punished it may be extinguished
            • Receiving the expected reward acts as a motivation for  the child to keep the behaviour
    • Bandura
      • Aim
        • To see if children would imitate aggressive behaviour of an adult model
      • Procedure
        • 36M, 36F ppts, children aged 3-5 years divided into 3 groups. the 3 groups were comprised of two experimental groups and a control group
          • the 2 experimental groups half viewed same sex role models and half view models of the opposite sex
        • Each child took part individually. The child entered a room of toy with the model and the experimenter. Child and model started playing in opposite corners of the room
          • Experimenter left the room and in the aggressive condition after a few minutes the model displayed physical and verbal aggression towards the Bobo doll
            • After 10 minutes the model left and the child was taken into another room with toys that they were told not to play with
              • Done to create frustration
              • Taken into another room of toys they were allowed to play with
                • The child's behaviour was observed and recorded by the experimenter using a method whereby behavioural responses were coded in order to give a measurable outcome
          • In the non-aggressive condition the model ignored the Bobo doll and played non-aggressively
            • After 10 minutes the model left and the child was taken into another room with toys that they were told not to play with
              • Done to create frustration
              • Taken into another room of toys they were allowed to play with
                • The child's behaviour was observed and recorded by the experimenter using a method whereby behavioural responses were coded in order to give a measurable outcome
      • Findings
        • Children in the aggressive condition were far more likely to behave aggressively
          • The aggression was a reproduction of the model's behaviour
        • Same sex role models had a significantly greater effect than opposite sex models
          • Marked more in boys than in girls
        • Children in the non-aggressive condition displayed less aggression than children in the control group
    • Evaluation
      • Positive
        • SLT helps explain why children copy behaviour.
          • It has face validity
            • We see children imitating the behaviour of others all the time
        • It explains individual, gender and cultural differences in people's behaviour because different people have different role models and/or received different consequences to their behaviour
        • It explains differences within people
        • SLT has been applied to many areas  showing the power of role models in the media
        • The theory has empirical support
      • Negative
        • SLT does not account for novel behaviours that are not copied
        • SLT does not account for feelings/emotions that may contribute to behaviour

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