Social Learning Theory

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  • Social Learning Theory
    • Modelling
      • For SL to take place, someone must carry out/model the attitude or behaviour to be leaned
      • Individuals that perform this role are called models. There are two main types
        • A live model e.g. a parent, teacher, peer
        • A symbolic model (someone portrayed by the media) e.g. a TV character
      • Models provide examples of behaviour that can be observed by the individual and later reproduced
    • Imitation
      • Copying the behaviour of others
      • When a model is provided, whole patterns of behaviour can be rapidly acquired
      • The key determinants to imitated behaviour are:
        • Characteristics of the model
        • Observers ability to perform the behaviour
        • Observed consequences
    • Identification
      • When an observer associates themselves with a role model and wants to be like the role model
      • Research suggests that children are more likely to identify with models who are similar to them e.g. same sex
      • Means that an individual is more likely to imitate the model's behaviour

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