Social Influence-Types of Conformity and Explanations
- Created by: JuliaMabiza
- Created on: 11-09-19 18:53
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- Types of Conformity and Explanations for Conformity
- Types of Conformity
- (Kelman, 1958)
- Compliance
- Internalisation
- Identification
- (Kelman, 1958)
- Explanations for Conformity
- Normative Social Influence
- Informational Social Influence
- Evaluation
- Research support for normative influence: Linkenbach and Perkins(2003) found that adolescents exposed to the simple messsage that the majority of their age did not smoke were subsequently less likely to take up smoking
- Schultz et al(2008)-found hotel guests exposed to the normative message that 75% of guests reused their towels each day, reduced their own towel use by 25%
- Normative influence may not be detected- Nolan et al (2008)-suggests that individuals do not recognise the behaviour of others as a causal factor in their own behaviour
- Research support for informational social influence-Fein et al(2007)
- Types of Conformity
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