Obedience: Situational Variables

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Social Influence: Situational Variables
- Milgram considered the situational variables that would create greater or lesser obedience.
- UNIFORM
  - Outfits symbolic of their authority. Entitled to expect our obedience.
  - Wore grey lab coat in origninal study.
In the proximity variation in Milgram's study, the teacher and learner were in the same room, the obedience rate dropped from 65% to 40%.
- PROXIMITY
  - The physical closeness or distance of an authority to the person they are giving an order to.
Place where order is issued, factor influencing obdience is status associated with location.
- LOCATION
  - Milgram changed the location of the study, conducted variation of study in run down building rather than prestigious uni setting. Obedience fell from 65% to 47.5%.

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