Asch's Research: Conformity - Social Influence
- Created by: rosannaaa
- Created on: 29-04-18 08:25
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- Social Influence: Asch's Research
- PROCEDURE
- Naive ppts not aware that the others were confederates.
- Each naive ppt tested individually with group, between 6 and 8 confederates.
- Confederates then ordered to give same wrong answers.
- One card - standard line, other card-3 comparison lines. One of the 3 lines was same length as standard and the other two were always different (clearly wrong).
- Asch tested conformity by showing ppts two large white cards at a time.
- FINDINGS
- Overall, 25% didn't conform on any trials, meaning 75% conformed at least once.
- The naive ppt gave wrong answers 36.8% of the time.
- Ppts interviewed after - said they conformed to avoid rejection.
- Asch Effect - used to describe the result. (Extent to which ppts conform even when situation is unambiguous)
- PROCEDURE
- Ppt then asked which of the 3 lines matched the standard.
- 123 male Americans
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